By Lauren Friedman
From the Audrey to the Paris, the head Down, or the simple Breezy, there are 50 shawl kinds during this e-book for any social gathering or temper. Jaunty illustrations holiday down every one step so stylistas can wrap, loop, and get out the door taking a look completely polished. adolescents, younger execs, and mothers alike will love being silly with the appearance, together with unforeseen belts, sarongs, and topknots.
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Extra info for 50 Ways to Wear a Scarf
The brand attachment concept has many facets similar to brand loyalty, however, researchers note that the two are different, as brand loyalty neglect facets of affective components, such as passion and 36 B. Nguyen et al. self-connection (Fournier 1998). Recently, researchers examine the detrimental outcomes of brand attachment by developing a conceptual framework that explores how brand attachment may explain detrimental consumer behaviors, such as oppositional brand loyalty and anti-brand actions (Japutra et al.
Features like this create positive goodwill to the brand, which ultimately determine whether the consumer will consider purchasing the product or not. Scholars believe that a likeable brand has global positive associations that incorporate emotional elements (Nguyen et al. 2013a). If an advertisement proves to be appealing to the audience, it is more likely to achieve a high amount of awareness and future positive associations. One aspect that proves to have a signiﬁcant effect on likeable brands and advertisements is the authenticity of human traits through the brand’s personality (Yuan et al.
Emotional feelings such as love, hate, pity, and anger provide the energy that stimulates and sustains a particular attitude towards a brand (Wright 2006). That is, consumption is governed by consumers’ feelings and emotions, in addition to the functional aspect of the product (Zohra 2011). Hence, researchers direct much attention towards the affective factors in marketing (Keller 1998). Chaudhuri and Holbrook (2001, p. ” Evoking consumer emotions is a major factor for developing a long-term relationship between a luxury consumer and a brand (Zohra 2011), yet little research has been conducted in this area.
50 Ways to Wear a Scarf by Lauren Friedman